The Marketing Operations & Technology Summit
At the intersection of the business of marketing and technology, this is a unique opportunity to meet your peers: those who lead marketing transformation.
What makes the Marketing Operations & Technology Summit unique?
Attendees are vetted and the majority of the conference is behind closed doors for an open discussion between peers. You can ask the questions you've always wanted to ask without fear or without being pitched - Sponsors stay outside.
This event is for individuals who control or influence multi-million dollar enterprise marketing budgets.
Keynote presentations set the stage, but the real 'meat' of the conference is when people share their stories and lead group discussions. The focus is on actionable takeaways. This is your opportunity to set the agenda and determine what discussions are most important to you.
The value goes beyond the event itself. The Marketing Operations and Technology Summit is designed to create a community that lasts throughout your career.
Welcome to the first Marketing Operations & Technology Summit! At last a venue that paints a vision of the future and provides a roadmap to help us get there. It’s been a long time coming.
Marketing is expected to be the driver of growth and change that results in greater corporate profitability. Yet, when marketing organizations are pressured to sacrifice long-term success for short-term quarterly results, everyone suffers.
The implications for marketing organizations:
The implications for marketers:
There is a path to greater agility, alignment and accountability….
Marketing Operations helps corporations get more out of marketing and helps marketers have more fulfilling careers. An operational discipline and change management approach to the marketing function will literally transform how you are viewed internally and how you see yourself.
Enterprises get the very best out of their marketing investment by embracing Marketing Operations. It enables marketing organizations to leverage strategy, guidance, process, metrics and technology to create an agile, aligned and accountable marketing organization – one that operates as a value center.
This is our opportunity. Let’s build the marketing organization of tomorrow – starting today.
All the best,